Jaguar Land Rover to Develop Its First Hydrogen Fuel Cell Cars
February 15, 2021
Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands. The strategy, named 'Reimagine' will go hand in hand with sustainability.
At the heart of the Reimagine strategy will be the electrification of both Land Rover and Jaguar brands. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
Jaguar Land Rover's Reimagine Strategy
Jaguar Land Rover to Achieve Net Zero Carbon Emissions by 2039
Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments.
Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
For more information see the full press release here.